The SpotRails Video Ad Serving Platform (VASP)
The SpotRails Video Ad-Serving Platform (VASP) is an ad server which was designed and optimized to meet the needs for In-Stream and Rich Media Advertising.
Features of the Video Ad Serving Platform
Targeting and Frequency Capping
You can determine where, when and how often your ad is shown. Besides standard technologies like behavioral, geo-and time-based targeting you as the advertiser can determine whether your video ad is shown as a pre-roll, mid-roll or post-roll. And you can choose to run your video ads throughout our whole network, certain channels or on specific websites.
Campaign Management and Reporting
Stay up to date: our web-based real-time statistics offers you a detailed overview how often and on which websites your video ads were shown. Analyze how long the users have watched the video ad and find out how you can increase the effectiveness of your ads.
Flexible Integration
For publishers the easiest way to use the SpotRails Video Ad Serving Platform is integrating the SpotRails Video Player. Using the SpotRails Ad Player publishers have the flexibility to integrate the SpotRails Video Ad Serving Platform in their existing flash player using our custom API. About the ad SpotRails player is a flexible way to VASP via an API into existing Flash Player to integrate.
