Via the integration of “Social Elements” in their innovative video ad formats SpotRails creates an unique possibility for brands to interact with their customers within the video ad unit. By making the Facebook “Like Buttons” and the possibility to further spread the ad via Twitter and other social networks an integral part of the video ad itself customers can very easily interact with the advertiser while watching the video ad. To use these “Social Elements” in their vidoe ads the advertiser only needs the video, the rest is done automatically by the SpotRails Video Adserving Platform.
SpotRails advertisers and agencies are now able to query their statistics by API.
A simple REST interface provides detailed statistics which can be integrated transparently into your business processes. Example: Automatize your customer reports to generate increased value for your customer.
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SpotRails now offers publishers with no video content on their websites the possibility to earn money with high quality video advertising campaigns. Advertisers profit from additional high quality video ad inventory for their campaigns. The SpotRails Videostitial shows the user a full screen video ad at the beginning of the visit of a website. The website content itself is in the background while the ad is playing creating a high quality and high attention placement.
Just in time for Christmas SpotRails offers a bundle with German video traffic on interantional video portals. This bundle incudes FoxNews, Dailymotion, Justin.tv, Livestream, Ustream und ChinaOnTV. These websites generate about 10m video views by users from Germany each month. The average German user on these websites is very well educated and very open to international trends. Advertisers can book preroll ads via SpotRails on all these video portals as a bundle in a very attractive end-of-the-year promotion.
SpotRails welcomes blau Mobilfunk GmbH as new advertiser. blau Mobilfunk GmbH uses the video ad network SpotRails to increase the reach of its online video ad campaigns. SpotRails delivers blau campaigns in its premium network as preroll and postroll ads. The aim of blau is to expand the current campaign to a new and innovative channel to reach a broader target group.